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Jobs once said the secret to creativity “comes down to trying to expose yourself to the best things that humans have done and then try to bring those things in to what you’re doing.” In the past few years, books and research papers have proved that Jobs was right. The world’s most creative entrepreneurs look outside of their fields for ideas.
For example, Jobs roamed the kitchen appliance aisles to get ideas for the Apple II, the first real user-friendly computer that looked something you’d actually want in your home. Jobs studied the Ritz-Carlton before opening the first Apple Store. That’s why greeters were called “concierges.” The Genius Bar, too, was directly inspired by hotel bars.
Creativity doesn’t just happen. Expose yourself to ideas outside the field you’re working in.
From Carmine Gallo