To better create opportunities we need to understand the challenge. The first step towards that is a good understanding of the big picture using data. The next is to see go deep using ethnography and insight to understand the context in which people make decisions that lead to this challenge. A real social innovation challenge and opportunity.
Lets start with the obesity statistics from ABS.
The ABS concludes that “Overall, after adjusting for differences in age structure between the two populations, Aboriginal and Torres Strait Islander people were 1.5 times as likely as non-Indigenous people to be obese (rate ratio of 1.4 for males and 1.7 for females)”