South Australian Food Industry #jtbd = Safe Food

The Job-to-be-done is about safety of food and not just quality. Australian Olive Oil means safe which means a premium price. Atleast one of the jobs that customers want in this context to hire SA food companies for. Fascinating.

Pendleton Estate managing director Grant Wylie told InDaily “it’s a win-win for both Pendleton and the investor — we get increased sales opportunities in China and the investor obtains safe, healthy, quality product to supply to the Chinese consumer”.

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