Patagonia’s Anti-Growth Strategy

A balanced story on the challenges of stopping growth in a business that appeals to customers.

“Their growth now is only positive in my eyes. The bigger they get, the more impact they can have,” Baird told me. “We definitely have to consume less, and there’s no way the world is going to be a perfect place. But maybe production can be done better. Maybe production doesn’t have to be a bad thing. And maybe Patagonia can lead us there

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