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Jul 7, 2015 Humanomics

Ikea Is Making 1000 House Calls a Year, How Many Are You?

kea is getting intimate with its customers.

To send the company back on a growth track, Ikea has plans to make 1,000 house calls a year at customers’ homes, poking through their cabinets, observing how their kids play and determining the biggest headaches people encounter when running their households.

[…]

“It’s not so much about the product, it’s about understanding how life is spent,” Ikea U.S. President Lars Petersson told USA TODAY. “To create Ikea to become the leader in life at home.”

From USA Today.

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