Go Outside for Strategy

I am facilitating strategy workshops and consulting for organizations in the social sector and in my view for Strategy the most important information and skill we need is to go outside the office and talk to customers. See what’s happening and see their reality. Some organisations are genuinely good at that and some are not.

This is what Drucker said about 40 years back:

“Decision makers need organized information for feedback. They need reports and figures. But unless they build their feedback around direct exposure to reality—unless they discipline themselves to go out and look—they condemn themselves to a sterile dogmatism.”