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Automattic’s Design Principles

Fantastic new work from John Maeda to follow on how to run remote design teams.

But we’re the world’s largest all-remote design team, so we felt there was a need to brew our own.

  • Start from curiosity. Welcome and seek out difference.
  • Intuition is grounded in interpretation through iteration.
  • Search for and tell stories about people, not just data.
  • Consistency builds trust. Speed builds trust. Simplicity builds trust.

If you are designing for extremes then understanding remote design teams are a great way to help all design teams.

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